citi story of a lifetime

Citi Cards wanted to find a way to increase card usage and utilize a partnership with LiveNation and it's artists. To do this we created the The Story of a Lifetime where card users could win a chance at a behind-the-scenes concert with Nickelback or visit the recording studio with Mary J Blige. The campaign consisted of a website, rich banner ads, Pandaro music station, and Facebook application which all led to increasing awareness of the promotion and card usage.

The promotion extended onto Facebook where users were able to use the Magnetic Lyrics application, share with their friends, and learn about The Story of a Lifetime.