hertz simply wheelz

Hertz wanted to expand beyond their core audience, the business driver, to the weekend family driver. In order to do this they created a new line of car rentals named Simply Wheelz and were in need of a design look and complete brand messaging. Harking back to the 1960's, we developed a simple illustrative style that brought a fresh look and fun to the brand. To coincide with this aesthetic we developed a print campaign and banner campaign that spoke to the target audience and brought something fresh to the stale world of car rentals.